About White Mountain Footwear GroupAbout White Mountain Footwear Group

At White Mountain Footwear Group, we are preparing to celebrate our 40th anniversary this year. And in an age of constant change, we are still standing strong. There’s a reason for this. Over the years we’ve maintained grit (to stay attuned to the rapidly changing fashion circles), determination (to seek new avenues & approaches) and tenacity to delivery quality products at prices that people can afford.

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We are unapologetically proud to be shoe people.


We love the way shoes are constructed. We love the way people walk in our shoes. We love that our shoes are inevitably found at the front of the closet and that every morning, our happy customers begin their day’s journeys with us.

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Life is good.


We have been rewarded because we design shoes women will wear, provide rigorous oversight in production and material quality, and stand behind every pair of shoes we ship.

Made to go the distance.


White Mountain Footwear Group shoes are made to to take you on your journeys from the board room to the classroom, from home to work, from country to city, from the footloose and fancy-free days to your golden years. Wherever your life takes you, WMFG supports your journey with substance and style.

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We support your journey.


At WMFG, shoes are designed with people in mind, and with a deep appreciation and understanding for the lives they are leading and the dreams they have for themselves. In a world of algorithms, WMFG embraces both the creativity and collaborative spirit of people to make each other’s lives a little better. One step at a time.